Signature Required with Spencer Patton
We talk with Tennessee leaders—business owners, policy experts, educators, and residents—who champion the entrepreneurial spirit and transform once-small ideas into big impact.
Signature Required with Spencer Patton
Heather Middleton on Nashville Tourism | Signature Required
In this episode, we sit down with Heather Middleton, the Chief Marketing Officer for Visit Music City. Throughout the conversation, Heather shares insights into Nashville's booming tourism industry, touching upon the economic impact of visitors, including astonishing stats like the $29 million spent daily in Nashville. Heather sheds light on the roles and strategies behind marketing the city not just to national tourists but also international visitors. She reflects on significant events like the 2010 flood, the impact of sports teams, and the unique cultural facets that make Nashville a vibrant destination. Heather also addresses common misconceptions about downtown Nashville, emphasizing the importance of exploring diverse neighborhoods. Discover how the tourism scene has evolved and what the future holds for Music City.